Performance is a Feeling.

During my two years of contracts at Lululemon, the majority of my work was on 'Weeklies'—the weekly campaigns that launch new products or highlight bestsellers in fresh ways. These campaigns are hotly anticipated by loyal guests and ensure that the site looks fresh week over week. In addition to reinforcing the brand’s elevated approach to active and lifestyle, they are each week’s major sales drivers and undergo heavy internal scrutiny.

In total, I worked on over 50 Weeklies alongside a team of art director (the incomparable Anaïs Favier) and designer (like Carling Hind, Kayli Hendricks, Sasha Valgardsson, and Muni Gholamipour).